Maxima has received the National Highway Traffic Safety Administration's (NHTSA's) highest rating - 5 stars - for side-impact crash safety.[*]

For the fourth year in a row, Nissan Maxima has captured ALG’s Residual Value Award for best fullsize car. The ALG Residual Value Awards recognize the vehicle in each industry segment that is predicted to retain the highest percentage of original price after a conventional three-year period. The ALG Awards are a mark of quality, recognized throughout the industry and by consumers.

2012 Nissan Maxima was named Best Resale Value in its class by Kelley Blue Book’s kbb.com [*].

Strategic Vision bases this prestigious award on a number of criteria, including all aspects of purchasing, owning, and driving.

Nissan owners were asked about their new vehicle’s reliability, experience at the dealership, if they would buy another Nissan, and even about their emotional attachment to their new vehicle. These answers all factored into the Total Quality Award™ win.

Strategic Vision’s 2011 New Vehicle Experience Study surveyed 37,069 Oct.-Dec. new vehicle buyers after the first 90 days of ownership.

The ad features a young man who, upon hearing that he will be a father, magically transforms his Nissan 370Z® into the 4-door Sports Car™ -- the Nissan Maxima®. “Nissan recognizes the important role fathers play in the lives of their family”, said Jon Brancheau, VP of Nissan Marketing. “That’s why the National Fatherhood Initiative award is such a tremendous honor. Our team remains committed to designing and building vehicles that stand up to the most challenging yet rewarding job on the planet – parenting.”

Watch the award-winning commercial "Baby" here.

Since 1997, Fatherhood Awards™ have been presented to individuals, corporations, and organizations that contribute to strengthening involved, responsible and committed fatherhood in their work and personal lives. For more information go to www.fatherhood.org.